How Product Teams Should Set Deadlines

A few months back, I wrote a post entitled “The Why, What, and How of the Modern Product Team.” It was fairly well received, but one of my readers suggested that I answer the “When.” This is a tricky topic, because I don’t think there is any one correct answer.

There are really two different ways you can handle deadlines. The first is to go top down, and begin by choosing the deadline. Basically…