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What I Learned from User Story Mapping (and how most people do Agile wrong)

Dana Levine
8 min readJul 27, 2021

Some time ago, I came across User Story Mapping by Jeff Patton while looking for books about customer discovery. So I ordered a copy, and while it wasn’t exactly a light read, I finally made it all the way through and figured I would share some of what I learned. The topic of user stories is particularly relevant because Agile just turned 20 this year, and has been declared a failed experiment by at least one person. I personally think it’s a little early to declare that, as I can see a lot of good things about Agile as Patton describes it.

Credit for this image goes to Kateřina Mňuková

In a nutshell, User Story Mapping discusses how user stories will help you to build the right products for the right customers. I guarantee that everyone who has worked on a product development team has seen a “story” — it basically tells you what you are supposed to build, phrased from the user perspective. An example would be, “the user can view customer retention over a 30-day period.” If you are assigned that story, your goal is to build something that enables the user to do just that.

The problem with stories

The big problem with stories is that most teams use them in completely the wrong way, seeing the stories as requirements that are dictated to the development team. Often the stories are backed up by…

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Dana Levine
Dana Levine

Written by Dana Levine

Hacker, PM, and 3x Entrepreneur. Currently doing product consulting and coaching.

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